Autonomy
	n Headquarters involvement is limited to providing guidance, money, and moral support at the outset. n On a day to day basis, management seldom intervenes and the team is free to set its own direction. n In a way, top management acts as a venture capitalist – “We open our purse and keep our mouth closed.” n Example: IBM development of personal computer n Example: Honda City project team, average age 27, “Develop the kind of car that the youth segment would like to drive.”