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| n |
Top management
kicks off development process by signaling
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broad goal.
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| n |
Project team is
offered extremely challenging goals with wide
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measure of
freedom.
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Example:
Fuji-Xerox gave FX-3500 project team two years to come
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up with a copier
that cut costs in half
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| n |
Top management
creates an element of tension in the project
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team through
challenging requirements with wide freedom to
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achieve strategic
objective.
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Honda Executive:
Its like putting the team members on the second
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floor, removing
the ladder, and telling them to jump or else. I
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believe
creativity is born by pushing people against the wall and
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pressuring them
almost to the extreme.
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