nHeadquarters involvement is
limited to providing guidance, money, and moral support at the
outset.
nOn a day to day basis, management
seldom intervenes and the team is free to set its own direction.
nIn a way, top management acts as
a venture capitalist
–“We
open our purse and keep our mouth closed.”
nExample: IBM development of
personal computer
nExample: Honda City project team,
average age 27, “Develop the kind of car that the
youth segment would like to drive.”