SCRUM Origins: Takeuchi  and Nonaka Lessons from Fuji-Xerox, Canon, Honda, NEC, Epson, Brother, 3M, Xerox, HP
nOld model – Relay Race
–Speed and flexibility not adequate in today’s market
nNew model - Rugby
Takeuchi, Hirotaka and Nonaka, Ikujiro. 1986. The new new product development game. Harvard Business Review 64:1:137-146 (Jan/Feb), reprint no. 86116.