MacCormack Success Factors
nEarly release of evolving product design to customers.
nDaily incorporation of new software code and rapid feedback on design changes nA team with broad-based experience in shipping multiple projects
nMajor investment in design of product architecture
n
n MacCormack, Alan. Product-Development Practices That Work: How Internet Companies Build Software. MIT Sloan Management Review 42:2:75-84, Winter 2001.