nEarly release of evolving product
design to customers.
nDaily incorporation of new
software code and rapid feedback on design changes
nA team with broad-based
experience in shipping multiple projects
nMajor investment in design of
product architecture
n
n MacCormack, Alan. Product-Development Practices That
Work: How Internet Companies Build Software.
MIT Sloan Management Review
42:2:75-84, Winter 2001.