"The number of applications that need to be written is growing exponentially. Unless we can find a way to write them in a tenth of the time, we're toast.

"Objects are just going to be the way that all software is going to be written … It's so compelling. It's so obvious it's so much better that it's just going to happen."

References

• Gary Wolf. Steve Jobs: The Next Insanely Great Thing. The Wired Interview. Wired 3.02, Feb 1996.